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Hivelocity launches channel program as demand for edge infrastructure climbs

Hivelocity launches channel program as demand for edge infrastructure climbs

Hivelocity, a provider of bare metal cloud and edge computing solutions, is introducing a new channel partner program that will allow partners to deploy and modernize their clients’ infrastructure with predictable pricing. Executives say the launch of Hivelocity’s Channel Partner Program comes at a time of strong growth for the company, with rising demand for their edge-ready infrastructure spreading across the Americas, Europe, Asia, and Africa.

Chrissy Hines, vice president of Channel and Strategic Alliances, says Hivelocity is well positioned to capture market share and expand global reach. “As a company, we have been successful not only because of our superior product offering and network capabilities, but also because we are nimble, flexible, and simplistic to do business with. My philosophy is to make it just as easy to partner with us.

Hines, who joined Hivelocity less than a year ago, says the program is structured around building quality partnerships with agents and other partners. “We are looking forward to investing in select partners who understand the strategic value we bring to the IaaS industry, and who are willing to lean in with us,” she adds.

Hivelocity will host a kickoff event at the Channel Partners Conference and Expo in Las Vegas in May.

Targets for partnership opportunities

Hivelocity finished 2022 with six key technology service brokerage firms in the IaaS space including Bridgepointe Technologies, Upstack, Inflect, and AppDirect. With 85% growth in active agents, Hivelocity says it experienced 110% year-over-year growth in associated channel revenue.

“Hivelocity is a best-of-breed provider which gives us access to key markets around the world,” explains Mel Melara, vice president of sales and head of Bridgepointe’s Global Data Center Practice. Bridgepointe Technologies is a technology advisory firm with over 8,000 clients worldwide. Their solutions and services, which include data centers and hybrid cloud, enable clients to evaluate, implement and manage tech strategies.

“We’ve seen a spike in demand resulting from industry supply chain constraints, and this partnership gives us a new option in our portfolio for BareMetal and Infrastructure. As a tech advisory firm our clients come to us to get access to a broad range of options to help them accelerate their time to ROI, and adding Hivelocity will help us do that,” notes Melara.

Going global with resellers

In January 2023, Hivelocity acquired Heficed, a UK-based network infrastructure solutions and cloud provider. The move gave the company a footprint in Brazil and Nigeria.

According to Hivelocity, resellers have helped to increase the firm’s market sales across Africa, South America, Australia, and Canada. The company is looking to continue to build momentum, offering up to 45% of revenue share; resellers can get started via WHMCS, AppDirect, through the company’s own API or direct agreement.

Technology partnerships

Having built up technology partnerships in 2022 with companies such as Digital Realty, Wasabi, and Console Connect, executives say they plan to focus this year on cybersecurity and cloud workload optimization.

“With the official launch of our Channel Partner Program, we are excited to invest in select partners who understand the strategic value we bring to the IaaS industry and are willing to work alongside us to deliver top-notch solutions and services to our customers,” says Steve Eschweiler, COO of Hivelocity.

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