SimulTV taps Limelight Networks for digital media, ad processing using edge compute

SimulTV taps Limelight Networks for digital media, ad processing using edge compute

CDN and edge cloud services provider Limelight Networks announced that SimulTV selected its Edge Compute services to help deliver more than 130 live, online channels worldwide, accelerating its time-to-market in key regions and ensure quality viewing experiences.

SimulTV leverages cross-platform technology such as Over-The-Air (OTA) and Over-The-Top (OTT) broadcasting to deliver entertainment to people around the world on TVs, Smart TVs, tablets, computers, and mobile phones.

“Limelight Edge Compute gives SimulTV the firepower to compete in major global markets and go up against the big guys,” says Steven Turner, CEO at SimulTV. “We’re a new, growing company and having Limelight’s infrastructure gives us the ability to deliver a consistent, broadcast-quality consumer video experience, anywhere in the world.”

Limelight’s Edge Compute services range from dedicated compute capabilities to serverless environments. Limelight notes its edge services have direct access to the company’s private IP backbone, peering relationships with 1,000+ ISPs, and CDN servers, enabling customers to easily deploy applications and code closest to where it’s being consumed, reducing latency and costs while ensuring optimal end-user experiences.

“SimulTV is a great example of the immediate business impact our customers are seeing with Edge Compute,” explains Steve Miller-Jones, VP, Edge Strategic & Solutions Architecture. “Because operations such as encoding, storage, origination, and server side ad insertion have all been moved into our Edge Compute, SimulTV’s entire workflow now operates inside the Limelight service platform. Our CDN handles delivery, but the ad insertion and other aspects of the workflow are all now closer to the audience as well. This has shown both performance improvements and cost controls for the customer.”

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