American Tower wants to boost edge data centers with new channel partner program
American Tower recently announced the launch of its Data Center Channel Partner program, expanding its market reach for collocation and carrier-neutral data centers. The new program offers channel partners exclusive access to the American Tower Metro and Edge Data Centers for a distributed network architecture, which supports improved network elasticity and provides infrastructure ready for 5G and advanced applications.
“Our Channel Partner program is designed to best support enterprise customers with experienced and committed channel partners, providing the expertise and solutions that enable new business opportunities,” explains David Fox, Director of Business Development, American Tower. “To fully realize the potential of 5G and the Internet of Things (IoT), enterprises must move data processing closer to the edge, where the data is generated and consumed. Our program and Data Centers are well-positioned to help enterprises usher in the next generation of technological advances.”
American Tower began offering Data Center services in 2019, beginning with one Metro Data Center in Atlanta. Six additional Edge Data Centers were added in Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Denver, Colorado; Jacksonville, Florida; and Pittsburgh, Pennsylvania. Leveraging existing real estate at the base of the towers, additional sites can develop quickly and at scale, based on market needs.
“As organizations look to offer data processing confidence to the edge, the American Tower Channel Partner program provides value, solutions and new revenue stream opportunities,” says Janet Schijns, Chief Executive Officer, JS Group. “We are excited to lead the launch and execution of the American Tower Channel Partner program, as it expands their Data Center business in the U.S.”
With the introduction of the American Tower Channel Partner program, the company is building new strategic relationships to support channel organizations. The program offers channel partners three benefits:
– New Business Opportunities: A simplified process to add a new solution that is complementary to existing offerings, without channel or product conflict.
– Increased Revenue: Attractive margins, and American Tower will work collaboratively to identify and close business quickly.
– Dedicated Resources and Support: Robust support, sales enablement resources and market development fund opportunities to ensure the success of channel partners.
Article Topics
access edge | American Tower | cellular tower | edge data center | reseller | systems integration
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