AlefEdge chooses Azure Edge Zones to launch its targeted ad service

Software development company AlefEdge said it will launch its first edge solution, a real-time targeted advertising service, on Microsoft Corp.’s Azure cloud service.

Alef Edge Inc. will host the new offering, Alef AdVision, on Microsoft’s Azure Edge Zones, which are local extensions of the cloud service for application providers looking to leverage the performance advantages of having compute, storage and network located near end users. Edge Zones come in two public cloud versions-one co-located in data center space managed by Microsoft and one co-located in carrier facilities near cellular network infrastructure from providers such as AT&T. The latter offering is being previewed in Dallas and soon in Los Angeles, according to Microsoft.

AlefEdge executives said using Azure Edge Zones, with their consistent architecture, will help Alef AdVision win market acceptance rapidly. The service is designed to put the most relevant advertising that big data analysis can provide in front of the eyes of people using internet connected screens, and in real time. That’s why consistent performance and availability from cloud services will be key to Alef AdVision’s success.

Azure Edge Zones
Source: Microsoft

AlefEdge claims to be “the only software company who can enable edge clouds and APIs throughout the (edge) ecosystem.” Its cloud-native software stack is a plug-and-play overlay for networks.

While its software sounds similar to other providers of edge workload orchestration, AlefEdge has focused on optimizing the interface between radio networks and application services using algorithms tailored to enhance application performance on both 4G and 5G networks. Executives note that their modular software strategy is designed to allow easier integration with existing virtualization frameworks.

Executives at the startup say their new service will launch later this year.

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